Apprenticeship Level 3
FNTC’s Digital Marketing Level 3 Apprenticeship is designed provide the knowledge and skills to be able to plan, develop and run marketing activities that can be used to promote a business or business event.
BCS Level 3 Digital Marketing course will provide the knowledge and skills to be able to plan, develop and run marketing activities that can be used to promote a business or business event.
The prime role of a digital marketer is to design, create and implement digital content that will be presented over online and social media platforms. This digital content will drive customer acquisition, engagement and retention. A Digital Marketing apprentice will work towards meeting marketing briefs and follow instructions of a project. Digital Marketing apprentices will then report back to their managers.
The course comprises of two BCS knowledge modules:
- BCS Principles of Marketing
- BCS Principles of Coding
You will also study towards the Google Analytics Vendor Qualification.
The Digital Marketer Level 3 is a qualification which will prepare you for all areas of Digital Marketing, and by the end of the course you have access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS.
You may also be required to undertake English and/or maths functional skills if these haven’t been achieved at GCSE grade 4 or above.
20% of your time is spent in off the job training.
Off the job training is learning which is undertaken outside of the normal day-to-day working routine and contributes to the achievement of an apprenticeship. It can be delivered at the apprentice’s normal place of work or off-site.
FNTC works with your employer to develop a bespoke programme for you, we map appropriate off the job training that meets the employer’s and learner’s needs.
Examples of off the job training include classroom training, role play, coaching and mentoring, simulation exercises, online learning, work shadowing, manufacturer training, industry visits, self-study and assignment completion.
Other examples include:
- Participating in online forums relevant to your role and your industry.
- Individual study time – whether it’s to complete coursework or review modules.
- Being mentored e.g. by a more senior colleague doing a job your apprentice would one day like to do.
- Delivering a mentoring session – something many of our more senior leadership and management apprentices often do.
- Completing workplace reflection diaries. We find these are a great way to embed learning!
- Work shadowing with a colleague/mentor – then writing a reflection and lessons learnt report.
- Group Learning Conferences – these can be a great way for you to learn new skills and ways of working from your peers.
- Research tasks e.g. to gain new knowledge of your industry.
- Face-to-face tutor led delivery/coaching sessions.
- Internal learning and development programmes related to your apprenticeship.
- Completion of e-learning
- Completing project work for your apprenticeship.
- Preparation for assessments.
- Role-plays or simulations of workplace situations. We find these really help to embed new knowledge and skills!
- Visits to other businesses, or different business units to see how these work.
- Attendance at competitions, provided it’s work-relevant and helping their development of course!
- Attendance at industry shows, particularly where they might be able to watch presentations or seminars relevant to their role and industry.
- Workplace 1-2-1 performance reviews, conducted by your line manager.
- Training sessions e.g. manual handling or first aid.
- Attending webinars on hot topics in your industry.
The main requirements to undertake an Apprenticeship in Digital Marketing are the following:
- 5 GCSEs (graded A* to C or 9 to 5) or equivalent;
- a genuine interest in a career in digital marketing;
- an interest in, and ideally experience of, using social media in a business context;
- experience in managing websites or graphic design is useful, but not essential;
- an ability to get on with and influence other people.
You will also need to be able to take time to meet with your Training, Development and Quality Coach for regular meetings and assessments, and spend time during your working hours completing set tasks towards your portfolio of evidence.
FNTC will ensure you will be able to achieve the required English and maths requirements prior to being able to start the course, and if you are to undertake these qualifications with us you will need to be able to travel to the examination centre for the required exams.
There will be three exams during the course (65% pass rate), and you will be required to complete and submit a portfolio of evidence to demonstrate how you have applied your skills in the workplace.
The apprenticeship standards are assessed via an End Point Assessment process 3 months towards the end of completion, which includes:
- A summative portfolio - produced towards the end of the apprenticeship, containing evidence from real work projects which have been completed during the apprenticeship;
- An employer reference;
- A synoptic project - a project giving the apprentice the opportunity to undertake a business related project, up to five days away from the day to day workplace, completed over a two-week period;
- A professional interview - from 60 to 90 minutes long, exploring what has been produced in the portfolio and the project as well as looking at how it has been produced.
In this course, you will require to attend class taught sessions at FNTC Learning Centre in Totton from 9am to 3pm Wednesdays term time only. You will also be required to attend for 4 consecutive days on two occasions for delivery of the Coding Unit and to complete the synoptic assessment.
You will also be required to attend class taught sessions for English and mathematics (if required) at FNTC Learning Centre in Totton from 4 to 8 pm Tuesday evenings 4 evenings.
Your teacher/trainer will visit you in your workplace to meet with you and your employer to support you in learning the skills, behaviours and knowledge required prior to entry to the gateway for your endpoint assessment.
The duration of this course can be between 18 and 24 months.
After completing this course, you can expect to apply for roles such as a Marketing Assistant, Marketing Executive, Digital Marketing Executive or Social Media Executive, from which you can expect to progress to a career in marketing with roles such as Marketing Manager, Social Media Manager, Communications Manager, Digital Marketing Manager.