Are you struggling to keep on top of your regular tasks of running a business? But also now more than ever feel the pressures of staying up-to-date with social media and keeping your page ranking high? It is common for businesses to neglect social and other digital media as a marketing tool, and to allocate these jobs to someone who is inexperienced in the field and whose mind is elsewhere on their other roles and this is going to cause your business to get left behind.
What does Digital Marketing entail for a business?
Digital Marketing is an incredibly broad term, and covers a range of different activities that are all vital to surviving in today’s increasingly competitive online business world. Behind each of these activities is a large amount of skill, that young apprentices can learn in the classroom and apply to your workplace. Such activities could include: Search Engine Optimization (SEO), managing Social Media platforms, creating video content, writing blogs, updating the company website and more.
You may wonder why you even need to invest in Digital Marketing at all, further yet an apprentice. Digital Marketing is a far more cost effective means of advertising, particularly for smaller businesses with fewer resources and with these new media channels there is a huge opportunity to be had by utilising them. In today’s world it would be much wiser to spend less capital on an online mobile marketing ad than a billboard (the likelihood is that potential customers will be walking by browsing the internet on their mobile, rather than looking up at an expensive billboard advert!). Approximately 91% of adults in the UK admit to having their mobile within reaching device at all times, whatever your personal thoughts or feelings about this, can you afford not to use this to your advantage?!
Furthermore, with the technology now available such as Google Analytics, it is possible to track a customer’s ‘journey’ by seeing their actions and preferences and therefore be able to improve their experience for next time, or to better understand new potential customers. Finally, one of the most powerful tools of all is Social Media. Through Social Media, you are able to build up a relationship with your customers and even something small such as a recommendation and a tag from one person with a high following on a platform such as Instagram or Twitter could do huge amounts for the credibility of your business. This is just a very brief rundown of why a Digital Marketing strategy is crucial for business today.
Why should you invest in a Digital Marketing apprentice?
By taking on a Digital Marketing Apprentice, you will be able to invest more time and energy into other areas of your business. Simultaneously, you will have the reassurance that you have an employee who is dedicating their time and focus to Digital Marketing activities, with valuable knowledge that they are learning and becoming experienced in.
Perhaps you are thinking that it would be too expensive for your business to bring on an apprentice. However, the benefits you will reap from this investment far outweigh the short-term initial cost of hiring a Digital Marketing apprentice. The government will also help to cover a certain amount of the cost of training and assessing the apprentice.
You might question whether it would be easier to just sub-contract on an ad-hoc basis to get certain tasks done. The costs of doing this regularly would become astronomical due to their high fees. In addition to this, sub-contractors do not necessarily understand your company’s branding guidelines. This could create inconsistencies across your different social media platforms and other forms of marketing, which creates an unprofessional tone to your online presence.
Taking on an apprentice or training a current employee in Digital Marketing is also a great way to ensure that you are taking the right steps to create a business that is equipped to deal with the future of marketing, which inevitably will be digital platforms. An added bonus to taking on an apprentice is that these young people, early in their career, are keen to prove themselves and are motivated to work hard and be a success for you and your business.
Investing in Digital Marketing is not only a way to enhance your website and social media followers. In the near future, it is going to be an essential component to any business that wants to be able to keep up with their competitors. So why not be cost effective, and stay ahead of the trend now? An apprentice will not need years of degree training to have the experience necessary to improve the marketing of your business, and during their training period they will still have the ability to complete some of the important activities that Digital Marketing entails whilst building up a knowledge and understanding of your business.